Want more attention for your Facebook page? Be like Nabisco and offer a digital coupon

This week marked the first time that America’s beloved cookie company Nabisco — maker of the iconic Oreo — used a  digital coupon on Facebook to offer its roughly 350,000 fans a “buy one, get one free” package of cookies. Why now? “It’s important to reach people where they are — and people are increasingly using social media,” Basel Maglaris, associate director of corporate affairs at Nabisco, told The Christian Science Monitor . “It’…

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