Warning to brands on Twitter: Corporate Twits is out to humiliate you

JetBlue was among the latest victims of these pranksters, but the airline earned accolades from an unlikely source for its handling of the matter.

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Its very existence is to dupe you and make your company look utterly idiotic. Here’s how it works: A Twitter user poses a bizarre question to a brand or person. That person or brand responds. Corporate Twits posts the conversation to its Tumblr account. Hilarity and hand-wringing ensue.

Since July, Corporate Twits has successfully targeted Taco Bell, the president of Rwanda, and Applebee’s, among others. The tweets are sent from several different handles, but @dogboner is a repeat offender. Think twice before responding to this account. (Then again, anyone running a corporate account who responds to someone calling himself @dogboner probably deserves to wind up on the Corporate Twits Tumblr page.)

Over the weekend, JetBlue fell victim to the pranksters when it responded to a question about whether the airline planned to offer discounts or deals for the anniversary of 9/11.

However, the tasteless use of 9/11 for the silly shtick drew criticism from an unlikely source, Gawker, which gave JetBlue a thumbs-up for its handling of the incident.

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