Was McDonald’s Twitter problem really a ‘McFail’?
Commenters to our story on the hijacking of two promoted hashtags from McDonald’s question whether the problem was as bad as some reports suggested.
Last Thursday, the company’s official Twitter account unveiled two hashtags, #McDStories and #MeetTheFarmers, as promoted tweets. The effort began in earnest with these tweets:
A lot of love and passion goes into producing the beef for our burgers – evidence shown here: http://mcd.to/zlfnM1 #MeetTheFarmers
“When u make something w/ pride, people can taste it,” – McD potato supplier #McDStories.”
But things quickly went wrong for McDonald’s. Twitter users hijacked the hashtag with tweets such as:
“Unfortunately, the only taste I get out of McD’s is “despair” RT @McDonalds When u make something w/pride, people can taste it #McDStories”
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