Was The New York Times’ marijuana ad an effective PR stunt?

The New York Times ran an ad for medical marijuana app Leafly Sunday, and it was just as much a PR push for the paper as for Leafly.

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This advertisement has been in the works for over 18 months in anticipation of the Compassionate Care Act, and as Governor Cuomo signed the bill, our decision to place the ad coincided with The New York Times‘ editorial board’s call to “‘Repeal Prohibition, Again.”

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