Watch: In-N-Out Burger’s ‘animal style’ PR

The burger chain opened its first Texas franchise this week. Wait until you see the reaction. OMG.

Check out this lead from a Dallas Magazine food blog:

“Some say the burgers are heaven. Others compare the cheesy, greasy patties to God Himself.”

The blog was published in time for the Wednesday opening, which attracted long lines (80 cars long, by some accounts), a media hoopla and, yes, a few devotees who camped out overnight to be among the first customers.

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