The campaign caught the public’s attention—for the wrong reasons.
A 30-second spot featuring R&B singer Mary J. Blige singing about the fast feeder’s new chicken wraps was pulled from YouTube over what Burger King says are music licensing issues. In the ad, Blige reinterprets her song “Don’t Mind.”
However, the spot drew criticism from the African-American community.
Madame Noire, a website dedicated to black women’s lifestyle, called the ad “buffoonish,” insisting it reinforces negative stereotypes about African-Americans.
“As a black woman, singing passionately about chicken is not the move!” Renay Alize wrote on Madame Noire.