Despite the enormous excitment for social media tools among communication and PR professionals, senior management continues to resist the so-called Web 2.0 tools. So does IT apparently. Ragan blogger Toby Ward examines the reasons why
“Collaborative tools are overloading employees and killing productivity—to the tune of $588 billion a year, according to a January study by Basex, a collaboration technologies consulting firm,” writes Brian Watson of CIO magazine.
Web 2.0 does not deliver the ROI, does not live up the hype, and is not even close to being a top priority for senior management (not all, but most).
A CIO magazine’s study, Top Technology Priorities for 2008 finds that even techies don’t consider Web 2.0 as a priority. A survey of 250 “top IT executives” from a collection of small, medium and large organizations doesn’t even touch on the issue of Web 2.0.
In fact, the top 10 technology priorities are:,