That’s what happened to poor Justin Bieber.
He posed for some Calvin Klein ads, and BreatheHeavy.com published what it claimed were un-retouched versions of the ads showing the Biebs with a smaller bulge in his undies and a weaker physique.
Bieber’s team contacted BreatheHeavy.com to demand that it issue a retraction.
The site complied here, and it’s pretty fantastic. It ends with the following sort-of apology: