PR pros and social media marketers often advise brand managers to identify as publishers and content curators.
We continually insist that our clients should feed the digital beast—or it will surely feed on them.
We’ve emphasized the value of content creation and SEO, talked about the value of converting content to conversation and discussed how content conveys innovative thinking. We’ve reminded brand managers that although content is king, context is queen.
More and more, we encourage putting a strategy behind what you create and share instead of just filling search engines with photos, videos and links that don’t propel your business forward.