Well-written press release introduces spokesbird

Meet Perry the Peregrine, the corporate mascot for a communications firm. His appointment was announced via a clever release.

Peregrine Communications has appointed Perry the Peregrine as its corporate mascot. Finally, we can stop talking about Burson-Marsteller and the smear smeared ’round the world.

From a brilliantly written Peregrine press release:

Perry, now three years old, will join the alternatives team and will be responsible for avian procreation. He joins Peregrine from The Nest, where he was an egg. Perry will report to Daniel Jason, Peregrine’s Head of Wildlife.

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