Crisis Communications Welsh bus company pulls ads after sexism accusations The ads featured topless models holding up signs that said, ‘Ride me all day for £3.’ Twitter users, including celebrities, complained. By Matt WilsonMay 12, 2015 SHARE Ragan Insider Premium Content A bus company in Wales has pulled an ad campaign after it was accused of “atrocious sexism” by people on Twitter, including singer Charlotte Church. This is atrocious.@EverydaySexism @NAT_Group can’t imagine @charlottechurch would be happy about this atrocious sexism in Cardiff!” — Charlotte Church (@charlottechurch) May 11, 2015 Dear @NAT_Group, I find your new promotion in Cardiff hugely uncomfortable, not to mention objectifying… pic.twitter.com/OPipr7Ovea — Vicky Chandler (@VickyChandler) May 11, 2015 To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.