Wendy’s drags McDonald’s in breakfast rollout, key elements of public trust, and Barnes & Noble’s Black History Month misfire

Also: Coors Light’s valentine for pet lovers, messaging lessons from the SOTU, Google Maps’ new look, and other stories.

Good morning, PR pros:

Coors Light is offering to make your Valentine’s Day more special—and furry—by offering to cover up to $100 in pet adoption fees:

This Valentine's Day, trade-in your awkward date for a new best friend – and the adoption fees are on us! Between 2/4 – 2/21, simply text “COORS4K9” and your adoption receipt to 28130 and we'll cover $100 of your adoption fees. Terms and conditions: https://t.co/cTqWe23hwq pic.twitter.com/ifO86tVEvj

— Coors Light (@CoorsLight) February 5, 2020

It’s hoping the initiative will encourage you to stay in with a six-pack as you snuggle your new best friend.

Here are today’s top stories:

The fast-food chain heralded its breakfast lineup by inviting its chief competitor to spar under the golden arches. After McDonald’s social media team refused to take the bait, Wendy’s tweeted a savage response:

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