Wendy’s roasts McDonald’s over new ‘fresh’ burger offering

After years of run-up, Mickey D’s is rolling out non-frozen, cooked-to-order Quarter Pounders. Its fast-food rival was keen to note that the meat in many of the chain’s other items is still frozen.

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Wendy’s never pulls a punch—at least not on Twitter.

On Tuesday, McDonald’s announced it would begin the rollout of fresh-meat Quarter Pounders to selected restaurants, with the full change coming to all its locations by May.

The Associated Press reported:

McDonald’s said Tuesday that it is serving Quarter Pounders with fresh beef rather than frozen patties at about a quarter of its U.S. restaurants, a switch it first announced about a year ago as it works to appeal to customers who want fresher foods. It will roll out fresh beef Quarter Pounders to most of its 14,000 U.S. restaurants by May.

The fast-food giant, which has relied on frozen patties since the 1970s, said workers will cook up the fresh beef on a grill when the burger is ordered.

Many noted that Wendy’s has been trolling McDonald’s for its use of frozen beef, including a savage Super Bowl ad that derided the practice.

The AP continued:

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