WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

Also: Juul seeks fresh start with new CEO, Fiat Chrysler mum on emissions scandal, Comscore takes hit over SEC settlement, and PR pros sound off about the press release.

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Good morning PR pros:

Juul is hoping to get a fresh start with a new CEO after escalating crises led to enquiries and public recrimination.

Vaping has come under increased scrutiny in light of nine vaping-related deaths nationwide, and critics say Juul’s marketing wrongly depicts its products as a safe alternative to cigarettes.

Will a leadership change make a big difference? The beleaguered company certainly needs a new strategy as previous efforts have met with regulation and failure, including the banning of e-cigarettes in India.

When sharing news about a leadership change, how can communicators frame the move to preserve trust and bolster stakeholder confidence?

Here are today’s top stories:

Reports have surfaced that the bank did not fully vet the finances of WeWork’s founder, Adam Neumann, who was using money raised for the company on personal expenses and investments.

The complex tangle of Neumann’s holdings eventually brought down the company’s IPO—and though JP Morgan has tried to get the deal back on track, the debacle has dinged its reputation.

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