What a changing media landscape means for marketers and PR pros

The pool of publications to which marketers and PR practitioners can go is shrinking. It’s time to adapt.

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February was a hard month in the world of TV and print journalism. On the national broadcast front, Brian Williams took a major hit for telling war stories that weren’t exactly true, as did Bill O’Reilly. Jon Stewart, an icon celebrated for his “fake news” program, announced he’ll soon walk away from “The Daily Show” after 17 influential years. “60 Minutes” veteran Bob Simon and New York Times columnist David Carr both died unexpectedly.

All of these incidents got major coverage. Yet, for marketers trying to reach audiences in technology, financial services, government and other sectors, there was another significant journalism story that unfolded far more quietly. UBM, the publisher of InformationWeek, slashed its editorial staff as it moves toward an event-driven business model. It also announced that its other publications, Wall Street & Technology, Bank Systems & Technology and Insurance & Technology, will stop publishing new content.

What is PR without the press?

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