What a declining number of journalists means for PR pros

Reporters are more stretched for time than ever. Here’s how to make sure you’re sending your pitch to someone who will listen.

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Recent information from The Pew Research Center revealed that the number of current working journalists is the lowest it has been since at least 1978. As of 2012, the total newsroom workforce in America was just 38,000, compared to 55,000 just 6 years earlier in 2006. Simply put, newsrooms have been devastated by layoffs in recent years, and many journalists have been forced to find new lines of work.

But what does all of this mean for you, the PR person?

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