What all good clients have in common

• They respect what we do; • They are responsive; • They communicate effectively and keep us up to date; • They see us as partners; • They speak well of us; • They pay us on time; • Their expectations about what PR can do for them are realistic; • They provide feedback often; • They don’t undermine your expertise by rewriting your press releases or articles; • They don’t expect you to work for free; and • They say “thank you.”