What are the comms opportunities in the ‘metaverse’?

The term has jumped into the mainstream as Mark Zuckerberg has suggested the technology will be a huge part of his company’s future, rebranding Facebook as ‘Meta.’

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After Facebook announced it would change its name to “Meta” to align with its future investments in the “metaverse,” the term has become a hot topic for business futurists.

But what is it?

The term comes from writer Neal Stephenson’s 1992 novel “Snow Crash,” and has been further explored in science fiction works such as Ernest Cline’s “Ready Player One.” The New York Times described it as “a fully realized digital world that exists beyond the analog one in which we live.”

Many elements of the hypothesized digital future are already emerging.

The New York Times continued:

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