What are the two most important words in blogging?

You need to know these key terms, because they’re essential to your livelihood and your employer or client.

According to a 2006 piece on Copyblogger, those words are the most important in the blogosphere. Here’s why:

• “You”: Content focused on the reader instead of the writer will be more successful.
• “Because”: Giving a reason, making a clear claim or saying something specific keeps a blog post focused is critical for maintaining attention of readers, and driving a call to action.

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