Why? Because you want to sniff out trends to ride them. If you only act on what’s already happening, you’re getting sidetracked to second, third or, even worse, fourth place. Like driving a Ferrari with two feet slammed on the brakes. Screeeech.
So, how can one even try to predict how content marketing, in this case blog writing, will look in the future? Well, we have to remember the fundamental laws: Nature is lazy, hence, we’re lazy. We want maximum results with minimum effort. Content in the future will be based on this principle: Consume the maximum amount of content with minimum effort, whatever, whenever, wherever we want.
The following predictions represent my opinion and not the truth, so if there’s a time traveler from the future in the audience, don’t eliminate me with your ray gun because my predictions didn’t all come true in 2020. Cool?
Let’s roll. Six possible futures of the blog post in 2020:
1. High-end, low-end blogging styles.
The normal 500 to 1,000 word blog posts will enter oblivion because content will serve one of the two emerging reader camps: