What brand managers should know about Facebook ‘Reactions’

Marketers will now have a variety of consumer reactions to consider when posting on the social media platform. Here’s how the tech company’s latest feature can affect virtual relationships.

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The days of simply “liking” a Facebook post are officially over.

The social media mammoth announced a global rollout of its redesigned “like” button—Facebook Reactions—on Wednesday.

“Love,” “haha,” “wow,” “sad” and “angry” are five new Facebook buttons that users can click when responding to a post. Readers can choose from these ‘Reactions’ on top of liking, commenting or sharing Facebook posts.

Here’s how Facebook’s product manager, Sammi Krug, described Reactions’ debut in a statement:

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