What brands need to know about the new Myspace

Justin Timberlake unveiled the new Myspace this week—and it looks snazzy. If you haven’t considered how your company or clients might use the site, you’re already behind the curve.

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Before you laugh it off, know this: It looks pretty darn snazzy. Behold:

Rupert Murdoch’s News Corporation bought the social network in 2005 for $580 million. By 2008, Facebook overtook the platform in traffic as it rose to social dominance. Last June, Timberlake and Specific Media Group bought Myspace for a fraction of what NewsCorp paid at $35 million.

But the revamp, quips Advertising Age, “is making Facebook look like it was designed by a kid in a college dorm room.” The new Myspace will use horizontal scrolling through your newsfeed with a heavy emphasis on images. Even heavier emphasis will be on music, including playlists, artist news, and interviews.

What always separated Facebook and Myspace were the sites’ differing friendliness when it comes to music. It looks like Myspace is looking to capitalize on its ability to emphasize music.

The question for marketers and PR folks will inevitably be: What does this mean for brands?

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