What can PR do for the Catholic Church?

Vanity Fair columnist Michael Wolff compared the public relations efforts of Toyota and Goldman Sachs with those of the Catholic Church, which is embroiled in a sex abuse scandal. Quoting an anonymous source, Wolff wrote, “There is a curious similarity to the way each/both handles bad PR. Specifically there is the weak ‘we are all for transparency’ suggestion, the semi-apology, the vow to do better, etc. But there is also the ‘We are ______ (fill in the blank), we don’t have to t…