What Coca-Cola can teach your brand about social media

Play offense. Remember that less is more. Create happy stories. Coke’s tactics on Facebook and other platforms offer lessons even for smaller organizations.

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When you’re running a Facebook site with 36 million fans, you accumulate your social media lessons on the grandest stage.

Coca-Cola Co. built what was once a fan page operated by two guys in Los Angeles into a worldwide platform for the stout-colored soft drink.

Throw in its other social media platforms, and Coke has gained prowess as a super-powered, multinational marketer. Coke has a YouTube channel that boasts nearly 8 million views, and its Twitter feed has 436,000 followers. It’s also active on Flickr.

Here are a few tips gleaned from an interview with Michael Donnelly, group director of worldwide interactive marketing for Coca-Cola:

1. Don’t just play defense. Play offense.

When you’re monitoring for angry trolls and disgruntled customers, also keep an eye out for satisfied buyers and great stories to amplify.

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