According to research from Fractl and BuzzStream, readers vary on what they find credible in online content.
Data analysis is most likely to be seen as highly authoritative, and surveys are more likely to be seen as not authoritative at all. However, most content falls in the middle.
That means you will have to take extra steps to convince audiences of the value of your research.
One surprising way to easily boost your credibility is to leave off your logo.
The report says: