What content should be made into videos?

As the pivot to video consumes social media channels, it can be a challenge for organizations to make quality products for their channels. Here is how to get the most from your videos.

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Small budgets can make a big video impact.

If you’re ever looking for the industry standard in video-based content marketing for small businesses, check out the Chicago Music Exchange. With more than 230,000 YouTube subscribers and millions of views (including 26 million on this video alone) across thousands of videos, they understand their audience and put out high-quality videos at regular intervals.

Granted, not every business will be as naturally suited to creating videos with high visual and sonic quality, but any organization can achieve its version of viral success.

It’s important to understand why video is such a powerful medium these days. Video can drive conversions, and one study found that including video on a landing page can increase conversions by 80 percent. Even better, you can capture 98 percent of internet viewers by creating a simple video explaining a product or service.

Finding success in video marketing requires your organization to create the right types of videos at the right length with proper distribution through social channels and beyond.

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