What Disney movies say about public relations

Aladdin, Ariel, Tiana and more gave this young PR professional an early education about public relations.

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As a recent public relations graduate, I was not fully aware of what public relations entailed. After learning about the industry and figuring out what PR professionals actually do (and don’t do), I realized that I’ve been learning about PR my entire life.

Turns out, Walt Disney and Disney Corporation have produced movies for decades to help educate children and adults on how to be effective public relations professionals.

Don’t believe me? To drive the point home, I’ve broken down some examples of PR lessons derived from several Disney favorites:

“Aladdin” – a new look can make all the difference

When promoting a company or organization, an updated look can make all the difference. Companies don’t always need a complete rebranding, but sometimes getting your company noticed by the public takes an innovative approach.

Aladdin, with the help of his Genie, created a new image for himself. He didn’t get an entirely new face (a rebrand), he just changed his appearance and motives to appeal to his target audience (Princess Jasmine in particular). He went from shirtless, street rat to well-dressed “prince” seeking the princess’ hand. His natural character is what won people over, but he was given a second chance with his new and improved brand.

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