What do PR pros think of Chevron’s attempt to trump ’60 minutes’?

As seen on Monday’s PR Daily: Chevron hired an ex-CNN correspondent to create a report from the company’s point-of-view on allegations the oil company polluted Amazon rain forests, after it learned “60 Minutes” was preparing a piece. Now, Advertising Age has asked several PR pros what they thought of the move. One offered this response: “I’d hate to live in a world without ’60 Minutes’-type reporting, but it’s a better and more interesting world when companies, and even lone…

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.