What do you think about personal branding? Survey says most are undecided

Did you take part in the poll by communicator Geoff Livingston? He asked people, many of them PR and marketing professionals, to answer the question, “Do you think personal branding is a self-centered egotistical activity or an essential business task for anyone in the 21st century work market?” The results: 15 percent feel strongly for personal branding; 21 percent are against it; and 58 percent are undecided. Where do you fall?