The slogan is “Chicago: Second to None,” which the Chicago Convention & Tourism Bureau planned to unveil on Tuesday.
The Chicago Tribune reports:
“The new theme, playing off the ‘Second City’ image, is expected to be introduced … with plans to crank up [the Tourism Bureau’s] push for drive-in visitors; create a sports commission that will pursue winter events, such ESPN’s Winter X Games; reopen sales offices in Great Britain, Germany, Canada, Mexico, and France in the wake of international visitor declines; and refresh the website.”
The Convention Bureau, a nonprofit that relies mostly on tax dollars, plans to double its destination marketing spending to $6 million by July 1, according to the Tribune.
Ads touting the city will include messages such as: