What does that say: Aerosmith or Zero Meth?

Good lesson in communication from communicator and blogger Ike Pigott. In his home state of Alabama, there is a billboard that flashes the term “Zero Meth” — or does it flash the word “Aerosmith”? As you’ll see, it’s hard to tell. The billboard does say Zero Meth; the goal of the ad is to drive awareness and traffic to a website, which provides links and resources for people struggling with drug addiction. Unfortunately, this message gets lost in the medium….

Ragan Insider Premium Content
Ragan Insider Content
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.