What does that say: Aerosmith or Zero Meth?
Good lesson in communication from communicator and blogger Ike Pigott. In his home state of Alabama, there is a billboard that flashes the term “Zero Meth” — or does it flash the word “Aerosmith”? As you’ll see, it’s hard to tell. The billboard does say Zero Meth; the goal of the ad is to drive awareness and traffic to a website, which provides links and resources for people struggling with drug addiction. Unfortunately, this message gets lost in the medium….
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