What does your corporate avatar look like? Wait, you do have a corporate avatar, right?

You know the image of you on your personal Facebook page, Twitter account or blog? That’s an avatar, and your company needs one too if it’s using social media. The avatar you choose is very important. “Companies should have two distinct types of avatars: One for the company’s general PR use, and the other for its employees,” writes Olivier Blanchard on The Brand Builder blog. “The first will typically be some combination of the company logo/mark an company name, while t…

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