What eBay’s new advertising model means to marketers

The online auction site recently hired an in-house ad sales team, and is cutting down on third-party links. Here’s what brand managers should know.

Ragan Insider Premium Content
Ragan Insider Content

The company recently announced that it is cracking down on product ads that link to third-party sites, and is launching an in-house ad sales process in house.

eBay’s ad sales team will aim to help brands create ads to drive sales on its site. Recode reported:

The changes are also meant to appeal to big brands that are looking for new ways to drive sales through digital advertising, as e-commerce eats up more of traditional retail sales.

SearchMarketingDaily explained:

In the coming months, eBay plans to release a product page with sponsored ad units that link to brand-specific pages. New offerings in native, search and sponsored placements will be integrated with tools to analyze the consumers’ path to purchase and the brand’s market share. eBay attracts about 167 million monthly registered members and about 200 million hours of unique shopping monthly.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.