What every marketer needs to know about Sarbanes-Oxley

The Sarbanes-Oxley Act of 2002, created in response to corporate scandals, legislated greater transparency and honesty of financial processes and reporting. For marketing departments, Sarbanes-Oxley has presented a unique challenge in erecting its internal control structure, according to ChooseAGoodLaywyer.com . “Some of its key finance-oriented outputs (sales forecasts and projections) upon which many other functions rely, are based on abstract or estimated data and are generated through non-stand…

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