Facebook is dropping the hammer—and brand managers are feeling it.
As the biggest social media platform, with over 2 billion users worldwide, Facebook has been a top priority for investment by content marketers and PR agencies looking to meet their audience where it spends the most time online.
However, big changes are coming, and they could have companies reevaluating their strategies.
Facebook is to change how its news feed works, making posts from businesses, brands and media less prominent.
Organisations on Facebook may see the popularity of their posts decrease as a result, the firm acknowledged.
The changes will take effect over the coming weeks.
Facebook CEO Mark Zuckerburg announced the changes in a Facebook post, claiming that the move would make user’s News Feeds “more meaningful.”