What Facebook’s revamped News Feed means for PR pros and marketers

The social platform announced it will prioritize shares from friends and family over news content from publishers. How will the changes affect content strategy and other PR efforts?

Ragan Insider Premium Content
Ragan Insider Content

Facebook is dropping the hammer—and brand managers are feeling it.

As the biggest social media platform, with over 2 billion users worldwide, Facebook has been a top priority for investment by content marketers and PR agencies looking to meet their audience where it spends the most time online.

However, big changes are coming, and they could have companies reevaluating their strategies.

The BBC reported:

Facebook is to change how its news feed works, making posts from businesses, brands and media less prominent.

Organisations on Facebook may see the popularity of their posts decrease as a result, the firm acknowledged.

The changes will take effect over the coming weeks.

Facebook CEO Mark Zuckerburg announced the changes in a Facebook post, claiming that the move would make user’s News Feeds “more meaningful.”

He wrote:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.