What FB Newswire means for PR pros

Facebook’s latest motion toward positioning itself as a leading source of news and information puts a premium on generating social interaction for clients and their brands.

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1. Understand your fans and their preferences. Analyze the last several months of your brand’s Facebook posts, and notice what sort of content drew the most unique users and total interactions. 2. Build content that appeals to them. Instead of simply posting press releases to Facebook, go to school on your Facebook Insights data, and develop unique posts highlighting the messages most likely to resonate with your FB audience. 3. Utilize multiple visual images. Most Facebook posts contain a visual, and the effectiveness of visual content on social channels is well documented. 4. Share on Facebook (and encourage broader social sharing). Sharing is one of the most powerful signals of content quality, and broad sharing of your message across Facebook and other social networks will be a key factor in garnering FB Newswire pickup. We’ve written extensively about social media strategies for PR and content marketing, but here are some keys worth repeating:

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