What Google Wave will mean for marketing communications

You’ve probably heard and read quite a bit of news and rumor about Google Wave: That it will change PR, journalism, the instant replay in football — you name it. According to Dino Michetti, the vice president of direct marketing firm Epsilon, Google Wave will change marketing. He explained what this means in an article for Chief Marketer : “For marketers, the Wave can be seen as a way to communicate through an application with customers in real time and adjust messaging and strateg…

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