What if product placement went toward a good cause?

A website saw a 20 percent boost in traffic after it appeared in a Britney Spears video—but it didn’t come cheap. Maybe all this blatant consumerism should go to good causes instead.

It features four brands in less than five minutes, including the dating website Plentyoffish.com, which saw a 20 percent spike in traffic just one day after the video’s debut.

It didn’t come cheap, though. TMZ reports that Spears netted $500,000 from the various product placements.

Though many people oppose product placement, we won’t “hold it against” you, Brit. But that doesn’t mean some aren’t questioning the approach.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.