What is a brand’s recovery time after a social media disaster?

A social media monitoring firm explores social media firestorms that engulfed three major brands and how long it them to recover their positive sentiment online.

Ragan Insider Premium Content
Ragan Insider Content

Social media monitoring company SDL took a look at three brands that faced a PR crisis since social media has become ubiquitous—United, Nestle, and Dominos—to find out how long it took each to recover.

The results are compiled in the infographic below.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.