What is brand journalism? Get the answer in fewer than 3 minutes

Brand journalism stories cover your brand, competitors and niche—and include no marketing materials or messages.

Ragan Insider Content

It’s the latest buzzword—and for good reason.

If you practice brand journalism, your stories should look indistinguishable from those that appear on a general news media site. It’s a way to showcase your brand without pumping out a marketing brochure.

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