When and how often you post can often be as important as what you post.
Of course, great content will shine through no matter when you post it, but let’s be honest—few brands are peddling winners every time they hit their channels. How can you make the most of your posts by pushing them at strategic times?
Different audiences will respond at different times to a wide variety types of content, and audiences will also differ in the number of posts they’ll tolerate in a given day, week or month. Until you know your audience, you will probably want to stick to a baseline and watch your engagement metrics closely.
If you’re just launching your social presence, this may be a good jumping-off point: