What is ‘true native’ advertising?
Consumers find banner ads and click-bait articles boring. To engage with them more directly—and authentically—consider this approach.
Although many PR pros think native advertising is new, it’s actually one of the oldest forms of paid advertising.
In 1895, John Deere launched a magazine called The Furrow, which successfully offered non-intrusive tips for farmers.
In today’s marketing climate, consumers own 3.64 connected devices each . Advertisers must produce effective digital campaigns that can cut through the noise in a crowded industry.
Unfortunately, many face an uphill battle due to an increase in ad blockers, consumer weariness over intrusive banner ads, the devaluation of impressions as internet currency and rampant fraud.
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