Marketing What it was like to have a Taco Bell ‘breakfast phone’ The fast-food chain served up a marketing success by giving out cellphones to online influencers and sending them on social media challenges. One lucky phone holder recounts his tale. By Cody PermenterApril 7, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.