What makes your online fans click ‘unfollow’

Brand managers must understand their online audiences in order to build loyalty and trust. If you’re wondering why some of your followers have jumped ship, this infographic can shed some light.

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Ragan Insider Content

There’s one universal truth to accept when managing a brand’s social media account: There will be people who unfollow you.

A recent BuzzStream and Fractl survey found the top three reasons that bring people to jump ship on the average social media user or brand:

1. Too much promotional or uninteresting content.

2. Overuse of automatic messaging, or lack of personal engagement.

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