What messages should you prepare for Inauguration Day?

As citizens on both sides of the political aisle report increased stress and fear ahead of the transfer of power on Jan. 20, here’s what communicators should think about sharing with their audiences.

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After the Jan. 6 riot in the U.S. Capitol and reports of planned violence around the inauguration of President-elect Joseph Biden, emotions for Americans are on edge.

Companies across the country are taking steps to mitigate the stress their employees are feeling and carefully manage their own public profiles on Inauguration Day.

For example, Nvidia, the Santa Clara, California-based tech company, says it is offering its people the day off if they want it, and also extending mental-health resources, including stress counseling. In addition, a company spokesman says, it will be foregoing external business communications, including marketing, promotion and social media today.

Another company, the Swiss multinational pharma company Novartis, is extending mental health services to its employees and pausing social-media marketing for the day.

Communicators should consider how they can offer comfort and support to audiences as a stressful period hopefully comes to a close. That’s the message from Peppercomm in its new playbook for communicators ahead of Inauguration Day.

Audiences on both sides of the political spectrum are facing increased feelings of fear and stress and therefore it is imperative for organizations to act.

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