What now for PR measurement?

Google Analytics is a great catch-all tool for measuring just how effective your campaigns are, but don’t let yourself get caught up in ‘data porn.’

Ragan Insider Premium Content
Ragan Insider Content

• How many people reach a designated page (such as a thank-you page after a form has been completed.) • How many people stay on a site for a specified minimum amount of time. • How many people have viewed a specified minimum of pages on a website. • How many people have triggered an event (such as watching a video).

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.