What online matchmaking and media relations have in common

Whether you’re trying to woo a potential soulmate or make a connection with a reporter, the building blocks of a great first impression are the same.

Ragan Insider Premium Content
Ragan Insider Content

41.3 million people in the U.S. have tried online dating. That number is huge. Even living in Silicon Valley, where online dating is pretty much the norm, I was still amazed to see that so many people have tried it.

A recent conversation with a friend currently navigating the online dating seas got me thinking. He was talking about his “approach” to communication on OkCupid and my PR mind couldn’t help but make parallels between the approach one takes to online dating and the approach for media relations. Check out these love connections:

Know your goal.

First and foremost, a person should know what they are hoping to accomplish in terms of a relationship. Are you just looking for casual dating or are you ready to settle down? The answer to this may change which online dating site you should select. Tinder has a reputation for being casual. Match.com is known for more serious relationships. Just take a look at this Reddit thread.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.