What owning a home teaches you about owned media

Can’t decide whether to rent or buy? This won’t help you, but it may help your content marketing strategy. Plus, fantastic words without English equivalents, CVS sued for racist receipt, coffee mistakes to avoid, the highest paid interns, and more.

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Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

Because having property also means having less freedom to roam.

Because owning the walls also means owning any holes put in them.

Because that yard also means yard work.

While there are plenty of reasons to rent, a recent blog post by Vocus suggests that buying a house might inadvertently help your content marketing strategy.

Chalk one up for home ownership.

Jessica Ann explains that much like owning a home, owned media provides marketers and business owners a greater sense of control over their investment. Similar to adding value by remodeling a kitchen or tacking on a new mudroom, consider renovating your company’s website by refurbishing your “About Us” page or starting a fresh corporate blog, according to Ann.

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