What PR can — and can’t — do

What can’t public relations do? “Completely replace advertising and marketing, for starters,” PR consultant and blogger Sarah Dawley wrote. “Making people like you if you’re a genuinely horrible person or company. Being able to guarantee that your sales will increase by 20 percent if you launch a PR campaign.” So, what can PR do? “The value that public relations brings to an organization [is] being a flexible process that latches onto your specific needs, goals a…

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