How are communications strategies shifting in response to the COVID-19 crisis?
“We are working through all of this in real-time,” says Tiffany Guarnaccia, founder and CEO of Kite Hill PR. Her team is shifting its tone and strategy in the face of the crisis and an uncertain future.
“It’s hard to project the longer-term impacts but we’ve already seen immediate impacts in the increase of media consumption,” she says. “We are advising our clients to exercise extra sensitivity to the timing of their news and brainstorming how to adjust, not freeze announcements.”
Guarnaccia stresses the importance of flexibility.
“We are also being agile in our communications as we think about messaging through a new lens and navigate this new reality,” she says. “We’re all in this together.”
Audra Hession, principal and managing director for G&S Business Communications, says, “People are certainly getting inundated with information everywhere, but one thing that we can say from the research that we’ve done is that they are turning to their employers (as well as the internet and social media) to get their information.”
What do employees want to hear from their employers?